TRL Sponsored Major Adoption Ad Campaign on Toronto Subway Trains
Toronto Right to Life sponsored 357 of the above ads to increase understanding about infant adoption, which ran on the Toronto Transit Commission (TTC) subway system. The ads were displayed in subway cars throughout the TTC subway routes, starting the week of April 18 and ran for 28 days. The ad is part of Life Canada’s “Adoption in Canada” campaign. The number and run time of the subway ads ensured that they were seen by hundreds of thousands of commuters.